Bouwen op Vertrouwen in Boomgaardshoek
identity - flyer - stickers - logo - factsheet - businesscards - illustration
‘Bouwen op vertrouwen’ is an initiative of the gemeente Rotterdam to create a better Boomgaardshoek, a neighbourhood in Rotterdam. Their inhabitants are asked to give their ideas about what they want to be improved in their neighbourhood.
For the campaign image I decided to illustrate the top 5 of ideas all together. Such as ‘better parking spots’, ‘more playgrounds for kids’ ‘more nature’, ‘a playground for dogs’ and ‘a common building to meet each other’. One of the brochures also contained stickers with texts such as ‘Nicest neighbourhood!’ and ‘I love Boomgaardshoek’ that should bring the people more together.
The logo contains out of 3 letters ‘B’ next to each other. The letter ‘B’ stands for ‘boom’ (tree) and also for ‘Boomgaardshoek’. They represent the neighbourhood, standing together to create something better.
– Made at Tappan Communicatie
